2021 Agent Achievement Awards to return in September

Our media partner Travel Weekly has announced the UK and Ireland’s most prestigious travel agent awards will return on September 16 to celebrate the individuals and companies that have represented the very best of the travel trade over the past 18 months.

The 2021 Agent Achievement Awards will be streamlined to reduce demands on agents and suppliers’ time, with just four individual awards open for nomination to allow members of the trade to put forward colleagues who have particularly excelled.

The supplier-voted awards will once again allow a range of operators to honour the trade partners that have truly reflected the best of the industry with their attitude, engagement and support for partners, teams, customers and communities.

Association partners Clia and Atas will also present the Clia Cruise Master and Atas Ambassador awards based on supplier member input, while lasting contribution to the agent community will be recognised in the Outstanding Achievement category.

The AAA ceremony itself will take place as always at London’s Park Plaza Westminster hotel in line with all relevant government guidance and will be supported for the first time by headline sponsor Virgin Atlantic.

Lucy Huxley, editor-in-chief of Travel Weekly Group, said: “We have looked carefully at the categories and entry processes to keep demands and requirements to an absolute minimum for this year’s streamlined edition, and we look forward to bringing agents and suppliers together at the end of the summer season as part of the industry’s rebuilding process.”

She added: “As always we are indebted to our supplier partners for their support, and I am delighted that this year’s event will be produced in association with headline partner Virgin Atlantic which has put travel agents firmly at the heart of its own recovery plans.”

Following the success of the virtual Globe Travel Rewards in January 2021, Travel Weekly will once again broadcast a virtual event featuring prize giveaways and rewards for registered agents.

The virtual Agent Achievement Rewards will take place on social media and online shortly before the Agent Achievement Awards, with prizes from a range of suppliers including Virgin Atlantic and other generous AAA sponsors.

How to enter and vote in the AAAs

For more details of the awards, category qualifications and advice on details to include in nominations, head to agentachievementawards.co.uk

If you are a supplier with product sold through third-party agents, you can register and cast your votes at agentachievementawards.co.uk.

Votes are limited to two sets per brand and a Roll of Honour will once again thank those suppliers who have participated.

The deadline for both nominations and supplier voting is June 24. Judging for the Young Agent, Agent and Manager categories will take place virtually in the week commencing July 12.

The entry process has been streamlined, with nominations limited to 300 words and a final judging process taking place virtually to fit with shortlisted agents’ schedules.

Find out more and nominate colleagues at agentachievementawards.co.uk