In observance of the period of national mourning, following the death of HRH Queen Elizabeth II, Cruise Lines International Association (CLIA) has decided to postpone Cruise Week activity by one week.
The new dates for the annual event, which will see a host of trade-friendly cruise initiatives and updates made available for agents, have now been confirmed as Friday 23 September to Sunday 2 October.
CLIA is calling on agents to ‘Get Onboard’, by giving a keen focus on cruise during the week, so they can benefit from the wider PR activity being undertaken. The ‘Get Onboard’ theme also extends to holidaymakers, with the week showcasing the many reasons people choose to take a cruise holiday.
Andy Harmer, CLIA managing director for UK & Ireland, said: “We’re very excited this year’s Cruise Week is on the horizon, and are eagerly counting down to the raft of trade initiatives we’ll be putting in place. We’re encouraging all agents to stay tuned via social media and our other communications platforms.
“There is so much positivity and enthusiasm in the industry, and Cruise Week is timed perfectly to help generate even more customer interest, engagement and enquiries.”
For information, visit cruising.org
To join the conversation, use the hashtags #CLIACruiseWeek and #LoveCruise