European holidays take off for Kuoni

Travel.Radio partner Kuoni has revealed a major expansion of luxury European holidays as it eyes short-haul growth for 2022

The company which has long been famous for luxury long-haul trips to places like the Maldives, Caribbean and Thailand, is now putting a new focus on launching its biggest ever range of luxury short-haul holidays.

The worldwide travel company has spent the past few months handpicking and contracting a new range of luxury short-haul places to stay – expanding into new cities and regions it has never previously sold.

The strategic move is designed to strengthen Kuoni’s position for special occasion travel around the world, particularly honeymoons.    Around 30% of all Kuoni’s bookings for 2022 are for honeymoons, with lots of couples re-booking after cancelled wedding plans resulting from lockdown restrictions. 

Honeymoons and other special occasion trips are in demand for next year.  Many people are saving and splashing out to make their milestone trip one to remember and an increasing number of couples are looking for beautiful experiences closer to home.  Average honeymoon booking value has risen by 13% from £7,985 in 2019 to £9,045 for 2022 as couples push the boat out to make their trip memorable.

The new product has been warmly welcomed by the travelling public but sadly the increased workload will result in a delay to the re-launch of the Feel Good Friday Show on Travel.Radio which had been scheduled for this Friday.

The show is presented by Derek Jones, CEO of Kuoni’s parent company DER Touristik UK, Director of Communications Rachel O’Reilly and Marketing Director Dean Harvey.

Derek said: “With the easing of travel restrictions we’re all hands on deck at the moment getting our business back on track, making sure our customers get away on holiday safely at last and ramping up our marketing and PR campaigns.   We’ve got a huge job to do but we’re excited that travel is back!  

“All this means that we’ve had to pause the return of our Feelgood Friday show, but hopefully we’ll be back before too long once business is back on track.   Right now we wish all our friends at Travel Radio the best of luck and we’ll be tuned in as always enjoying the music and sending all the presenters and listeners all our very best wishes.”

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